While Richie has been collaborating with bands since graduating film school in 2011, our real momentum began during COVID. At a time when artists were struggling to reach audiences in new ways, we focused on helping them share their authentic stories through documentary-style features and “bedroom concerts.” That approach re-energized fans and opened the door to new listeners.
Once the world reopened, we continued to support bands by producing music videos, guiding them through evolving social media platforms, and amplifying the personal side of their artistry that everyone needed to hear.